In this short skype video update – part a monthly series produced by Meat & Livestock Australia’s six International Business Managers – MLA’s Singapore based IBM for Southern Asia Andrew Simpson outlines some of the strategies MLA is implementing to grow demand for Australian red meat in specialist markets throughout the region, which stretches from Vietnam to Indonesia and India to the Philippines.

He also explains how a relatively small $10,000 investment is being used to leverage wider mainstream and social media attention for Australian red meat in the Phillipines under MLA’s “Let’s Meat Up” initiative in metro Manillla.