Meat & Livestock Australia has released its latest State of the Industry Report today, highlighting a year of new benchmarks that have been seen by Australia’s red meat industry across production, exports and market engagement.
Despite the challenging seasonal conditions coming out of 2023 and continuing into 2024 for large parts of southern Australia, the sector delivered record production volumes in beef, sheepmeat and goatmeat, while expanding its global market share and supporting hundreds of thousands of jobs across regional Australia.
Minister for Agriculture, Fisheries and Forestry, The Hon Julie Collins MP said that the industry’s performance underscored its role as a cornerstone of the national economy and a trusted supplier of high-quality protein to millions of consumers worldwide.
“Despite challenging seasonal conditions in some regions, it’s really pleasing to see that the red meat industry is on such positive footing and that record production has been achieved by the sector as a whole,” Minister Collins said.
“We’re focused on getting the policy settings right to ensure Australian red meat continues to succeed at home and abroad.
“Through our strong partnership with industry, we’ve continued to maintain and expand market access for red meat, to several markets, including the United States, China, Indonesia, Peru, Malaysia and Vietnam. This has resulted in a record-breaking year for red meat exports.
“We will continue strengthening areas of existing advantage, in terms of trade and biosecurity, while also positioning the industry to capitalise on the increasing market expectations around sustainability and greenhouse gas emissions.”
MLA Managing Director Michael Crowley said the report showcased the industry’s resilience with highly variable seasonal conditions in an environment of growing global demand despite cost-of-living pressures around the globe.
“2024 was a landmark year for Australia’s red meat and livestock sector,” Mr Crowley said.
“We achieved record production across lamb and goatmeat, saw beef exports surge to new heights, and continued to expand our presence in global markets.
“These results are a testament to the industry’s ability to meet and exceed customer and consumer expectations in markets around the world.
“At the same time, we’re investing in understanding and responding to changing consumer preferences here at home.
“MLA is utilising insights that informs marketing programs to ensure red meat remains relevant across generations and cultural communities. Our work with butchers, restaurants and food influencers is helping us connect with new audiences, ensuring that Australian red meat continues to be a trusted and valued part of the Australian diet.”
Exports
Australia’s red meat and livestock exports rose 3.2 percent year-on-year in 2024, reaching $19.5 billion in value.
Australia also retained its position as the world’s largest exporter of sheepmeat and goatmeat, and the second-largest beef exporter behind Brazil.
Beef exports increased significantly to 1.34 million tonnes shipped weight (swt), marking a 24% rise compared to the previous year.
Lamb exports reached 359,299 tonnes swt, the highest on record and 10% above 2023 levels, while mutton exports totalled 255,090 tonnes swt, up 21.6pc year-on-year.
Goatmeat exports also surged, with 51,489 tonnes swt exported in 2024, an increase of 51.9pc on the previous year.
Live exports included 766,044 cattle, up 13pc from 2023, and 433,078 sheep, which was a 33pc decline compared to the previous year.
Indonesia remained Australia’s largest market for live cattle exports, accounting for 70pc of total volume, followed by Vietnam at 16pc and China at 7pc.
For the first time, Jordan became Australia’s largest destination for live sheep exports, receiving 30% of total shipments. This shift was largely due to a 58pc drop in exports to Kuwait, driven by vessel availability constraints.
“Australia’s record red meat exports in 2024 are a reflection of our industry’s global customer focus to deliver high quality, safe and nutritious red meat solutions to meet growing demand,” Mr Crowley said.
“These results are built on the trust the industry has earned with international customers, the integrity of our supply chains, and the dedication of producers and processors across regional Australia.
“As global demand for premium protein continues to grow, Australia is well positioned to lead, innovate and deliver value for our customers and trading partners.”
Domestic consumption
Australia remains one of the world’s highest per capita consumers of red meat, with beef consumption averaging 22.4kg and sheepmeat at 7kg per person in 2024, well above the global averages of 6.0kg for beef and 1.4kg for sheepmeat.
“This enduring appetite for red meat, from backyard barbecues to family roasts, is supported by a strong tradition of quality and trust in locally produced food,” Mr Crowley said.
According to the latest MLA research, 92pc of Australian households purchased beef and 72pc bought lamb, highlighting the central role red meat plays in Australian diets.
This stability, combined with targeted industry engagement and innovation, positions Australian red meat for continued relevance and growth in a changing domestic market.
Industry turnover
In 2023–24, the red meat and livestock industry generated $77.1 billion in turnover, representing 1.5% of Australia’s total key industry turnover.
While turnover eased 10.3pc year-on-year due to price contractions and elevated supply, the processing sector remained strong, increasing turnover by 5.4pc.
Production (beef cattle, sheep and goat farming and feedlots) contributed 45.8pc of total turnover, followed by processing (35.4pc) and wholesale/retail (18.8pc).
In 2023–24, the Australian red meat and livestock industry employed approximately 462,272 people.
Of these, 197,512 were directly employed in the industry. The industry was also responsible for the employment of a further 264,760 people in businesses servicing the red meat and livestock industry.
Source: MLA. To view the full State of the Industry Report, click here
Perhaps Mr. Crowley would like to put forward the Business Plan that MLA has had for the last 25 years, when home consumption of beef has declined from approximately 40kgs to approximately 20kgs per capita, a decline of approximately 50%, while chicken consumption has risen from approximately 20kgs to approximately 40kgs per capita, 100% rise. In the last 25 years, while in decline, the red meat home consumption market has been compulsory forced to endure, a $1.50 levy rise for marketing, PIC, LPA, NLIS, NVD, MSA, AUDITS etc. plus the costs of the bureaucracy to oversee it. Perhaps Mr. Crowley would like to put forward the Business Plan that will take the home market in a different direction, forward! As the last 25 year plan has failed dismally.
<strong>We're not in the business of defending MLA Andy, but its important to put claims like this in perspective.
Worldwide - not just in Australia - there has been a gradual, consistent long-term decline in beef consumption in economically developed countries like the US and Canada, for a whole range of reasons - health consciousness, cultural diversity and dietary diversity among them. Australia is simply no longer a "meat and three veg" nation. Most consumers now have a much more diverse diet. One of the most popular items at my local primary school tuck shop in Brisbane? Sushi. None of that is MLA's doing.
Now some stats. Australia remains among the world's largest consumers of beef, with consumption in 2024 of 22.4kg. That ranks us third in the world, behind only Argentina and the US. On top of that, Australia is ALSO one of the world's largest lamb consumers. Other high meat-consuming countries like the US and Argentina eat virtually no lamb. It means that Australian consumers' intake of red meat (ie, both beef or lamb) is almost 30kg, rivalling any other country on earth. It's impossible to look at beef in isolation, when Australians also enjoy lamb as much as they do. One can only eat so much red meat.
Lastly, any scrutiny of demand cannot consider consumption levels in isolation, without also considering price. The National Retail Beef Price indicator has risen from about $15/kg in 2013 to $27/kg ten years later, in 2023. That's not far off twice the price, while chicken and pork prices have shown nothing like those gains. I know which outcome I would prefer.
Readers can check these and other important demand metrics in MLA's important <a href="https://dev.beefcentral.com/wp-content/uploads/2025/10/mla-state-of-the-industry-report-2425_compressed.pdf" rel="ugc">2025 State of the Industry report, accessible here</a>. Editor</strong>
Sorry I can't agree, I thought a business plan at this point in time would possibly contain some movement towards being mean and keen. We have a product for consumers which is inadequately described and graded which ends up being expensive and inconsistent, this is where we lose out to our competitors. Suggestion, grade our product into 3 grades, say Gold, Silver and Bronze depending on quality and priced accordingly. I have some urbanised realitives who were "rusted" on meat eaters. Now for some of the above reasons Maccas (for consistency) and other meats have come into their equation. Cheers.