Australia has been confirmed as the host nation for the 2028 World Butchers’ Challenge, a milestone marking 17 years since the popular event was launched as a low-key Trans-Tasman competition between New Zealand and Australia.

The Australian Meat Industry Council won a competitive bidding process to become the official host of the event, taking place in early 2028 at a location yet to be named, bringing together the world’s best butchers to celebrate industry craftsmanship, technique, innovation and camaraderie.

Australia finished third in this year’s World Butcher’s Challenge held in Paris, and were runners-up at the previous event held in California in 2022.

 The 2025 World Butchers’ Challenge broke new ground, with a record 14 nations competing and attracting more than 6000 spectators over the two-day event, making it the largest event in WBC history.

Australia last hosted the event on the Gold Coast in 2016.

The WBC has grown from humble beginnings into the world’s premier butchery competition, drawing teams from four continents. In 2025, the Paris event brought together 14 nations, including First-time competitors Indonesia, Belgium, the Czech Republic, Romania and Spain.

Each event showcases not only the technical skill of butchers, but also the artistry, innovation, and cultural traditions that make the profession so unique.

With the spotlight returning to Australia, the 2028 edition will build on this legacy, giving teams and supporters the chance to compete and connect in a country known for its dynamic red meat sector and world-class produce.

The event is expected to attract significant international attention and will provide a platform for new collaborations, ideas, and opportunities.

Australian Meat Industry Council chief executive Tim Ryan said AMIC hosting the World Butchers’ Challenge was a tremendous honour for Australia’s meat industry.

“It showcases the skill, innovation and passion of butchers on the global stage, and highlights the vital role they play in connecting consumers with high-quality, sustainably produced Australian meat,” Mr Ryan said.

“The WBC is more than a competition – it is about celebrating skill, sharing knowledge, and strengthening global connections. Hosting the tenth competition is an incredible opportunity to promote Australian butchery, the wider industry, and our great country,” he said.

The 2028 event will deliver wide-reaching benefits for the Australian meat industry, providing international exposure and showcasing exciting careers to the next generation.

“Australia has been part of the WBC story since day one, and bringing the tenth event here feels like a homecoming,” said Ashley Gray, CEO of the World Butchers’ Challenge.

“Australia is the perfect stage to celebrate a rich history of butchery excellence while looking ahead to an even bigger future.” Details around the 2028 venue and dates, alongside entry information, team packs, and partnership opportunities will be shared at the official launch of the 2028 World Butchers’ Challenge in early 2026.

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